«New Products» Group conquers a new market segment: «Pryrodne Dzherelo» artesian drinking water
Today the «New Products» Group is a leader in the beverage industry innovation, advertising and packaging.
Entering the new market segment is a natural course of events for «New Products» Group: having reached the leadership in already mastered markets of low-alcohol and energy drinks, the company starts looking for new opportunities.
Ukrainian consumers are increasingly focused on quality and environmental clean of the drinking water. Healthy lifestyle has recently been a notable trend in the life of Ukrainians. It is therefore not by chance that a segment of drinking water has caught the attention of «New Products» Group and has become the new market niche, on which the Company launched the «Pryrodne Dzherelo» trademark.
«Pryrodne Dzherelo» artesian drinking water appeared in Ukrainian shops in July 2010. This brand was created specifically for those who want to keep their body toned every day. In contrast to the mineral and medicinal waters, TM Pryrodne Dzherelo drinking water can be drunk every day. Optimum composition of salts and minerals makes the taste perfectly balanced. For the TM Pryrodne Dzherelo production the water from artesian wells is used, which contains no additives, but is necessarily purified. The bottling process is carried out on the latest Italian bottling line. All this factors ensure the high quality of the new product. TM Pryrodne Dzherelo entered the market in a democratic low price segment, thus being accessible to the general consumers.
High quality, democratic price, convenient packaging and a pleasant taste are the main advantages of the new product.
TM Pryrodne Dzherelo assortment includes a highly-carbonated and non-carbonated water in bottles of 0,5 liter., 1 liter. and 2 liters.
The sales start of TM Pryrodne Dzherelo is accompanied by the trade-marketing activities. «Promotions, tasting and sales trial will allow us not only to maintain the alignment of the product, but also to learn better what our customers exactly need and how we can improve our product,» - says Vasiliy Profir, marketing director of the «New Products» Group.