From the very moment of its foundation in 2003 «New Products» Group positioned itself as a serious player in the Ukrainian food market, and in the field of beverages production in particular.  

Its priority product categories are alcohol and energy beverages, and that is where «New Products» Group has taken and constantly holds one of the leading positions. The basis of such a success of the company is in modern and economically reasonable business strategy and tactics. 

Current demand tendencies require any manufacturer to meet three main criteria: innovation, unique recipe and high-level quality. All criteria are strictly followed by «New Products» Group. That is why the most valuable asset of the company is highly qualified personnel, who provide the innovative approach in both business procedures and production technologies. 

In every aspect of its activity the company is oriented towards the demand of modern progressive consumer – sophisticated, determined and active young person. 

That is why the company is so confident in its future, has ambitious long-term plans and often succeeds much sooner than the indecisive competitors.